YONDA forms strategic partnership with GolfPass Australia
18 May, 2022

YONDA forms strategic partnership with GolfPass Australia

GolfPass and YONDA have formed a strategic partnership that will see both brands grow their footprint in Australia while offering exciting new benefits for their members.

Golf subscription service GolfPass was launched by NBC Sports and founding partner Rory McIlroy in the USA in 2019 and quickly expanded to Australia, the UK and Ireland. Globally GolfPass now has over 187,000 members enjoying its benefits, which include discounts at golf courses around the world through tee time giant GolfNow and access to a vast library of instructional content from top tour pros like Rory and Jason Day, coaches like Cameron McCormick, and tons of original programming and Golf Channel classics like Feherty and Big Break.

Through this new partnership with YONDA, GolfPass+ and GolfPass Annual members will now also enjoy the many benefits of YONDA Ultra Membership and secure exclusive discounts on holidays in Australia and worldwide.

Launched in 2020, YONDA is a holiday club that offers members access to a huge range of accommodation and holiday deals across many destinations globally. Through their easy-to-use, personalised interactive platform, members can find exclusive holiday deals and a collection of leisure and lifestyle products. There are different membership tiers from free subscription YONDA GO, to the elite YONDA Black tier.

Through the partnership with GolfPass, YONDA Black members will enjoy all of the benefits of the GolfPass+ membership which entitles them to an official Golf Australia handicap, as well as tee time discounts and access to instructional and entertainment programming from GolfPass and Golf Channel. An official handicap means YONDA Black members can use their GolfPass+ membership to play in competitions and measure the improvement in their game.

James Cooper, Business Lead, GolfPass Australia: “We all know golf and travel is a match made in heaven, so this partnership makes complete sense for both our businesses. We are excited to work with YONDA to show their members the benefits of GolfPass while at the same time offering an exclusive new perk for our own members.”

Gary Fog, Chief Operating Officer, YONDA: “We are extremely excited to be partnering with GolfPass, we see some great synergies between our brands and feel our products and services will complement each other for the betterment of our respective members. We look forward to a long term partnership with GolfPass well into the future.”

Join in with the conversation on social media: @golfpassaus @yonda_au

About GolfPass

GolfPass is the ultimate golf membership, helping golf lovers play more and play better. Members get access to a vast library of video content available exclusively, including originals like Lessons with a Champion Golfer with players like Rory McIlroy, Shane Lowry and Morgan Pressel.

GolfPass brings you the best instruction, exclusive tips and insights from Rory, Bryson Dechambeau and our world class instructors, and Golf Channel classics like Feherty and Big Break.

Developed in partnership between global golf superstar Rory McIlroy and NBC Sports, GolfPass is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, with monthly tee time credits and waived booking fees on GolfNow.com.au. GolfPass is available via connected TV, iOS and Android apps.


YONDA is a Holiday Club with an ambitious and adventurous spirit. Just as travel changes us, we wanted to change travel. Since setting out to create a better way of finding and booking holidays, we've done things differently; gone our own way. We're a club that believes being on holiday, is to be free. So our members will never be locked into booking at certain times of the year.

We're a club that believes our members already deserve a holiday. So there's no reason for them to now have to start earning points. We're a club that believes travel, not only by its definition, is about going above and beyond. And then returning better for it. So naturally, we want to help our members do the same. At YONDA, we're a club that goes further, so you can too. Go further.

-NBC Sports Next

For more information and imagery please contact:

Gary Fog

Karen Moss