Digital Travel Start-up YONDA® partners with Humm®
Gold Coast based digital travel start-up YONDA has announced its partnership with Afterpay competitor, hummgroup to provide its ‘Buy now, pay later’ service Humm™ to its subscribers.
With the travel sector feeling the brunt of the pandemic, more travel providers including airlines and online websites are offering Buy Now, Pay Later options to their consumers. “We want to make sure we provide ease of use, payment confidence and as much flexibility as possible to our subscribers. So, providing easy payment methods and a book now, pay later option is crucial,” says Jon Tarrant, founder and director of YONDA. “Humm is the perfect partner for us.”
Humm Group, formally Flexigroup, is expanding into new markets the U.K and Canada, with its interest free payment terms going up against that of Afterpay. While BNPL has proven a necessary payment option in the e-commerce space, Humm is upping the ante with its “little things” and “big things” product offerings. Humm is offering payment terms of up to 60 months with a purchase threshold of $30,000, interest free, making it a no brainer for growing digital travel platform.
“We saw the potential in partnering with Humm from day one, especially in regards to the after effects of Covid and the impact that has had, and will have, on our industry." Mr Tarrant added, "Allowing our customers an interest free payment plan that exceeds the $2000 limit Afterpay and Zippay offer mean they have more travel options at their fingertips.”
YONDA plans to market its partnership with Humm, introducing the payment method to its 250,000 strong database. While offering their customers holiday deals that compete with that of Expedia, Tripadvisor and Booking.com.
"humm is excited to be partnering with YONDA" said humm groups Business Development Manager, Tamiko Di Clemente. "We look forward to helping their clients go on amazing holidays."
YONDA aims to disrupt the travel industry with an Uber-like interface and customer service portal where subscription-based memberships with access to the best deals start for as little as a cup of coffee a week.
About Yonda Holiday Group
Yonda Holiday Group is a full-service leisure travel marketing company working with some of Australia's leading hotels and resorts. By partnering with some of Australia’s most-loved travel brands, Yonda is revolutionising the way Australian’s experience a holiday by not only scouting the best holiday experiences for members, but also by working closely with partners, ensuring only the best end-to-end service, exclusive packages and unforgettable holiday experiences.
Behind the team at Yonda Holiday Group is the sibling duo Jon and Rebecca Tarrant who were honoured with the coveted Australian Young Entrepreneur of the Year Award and the Gold Coast Young Entrepreneur Awards, for Tourism in 2018 and are finalists for 2020.
Having built a successful Australian, family-owned and operated tourism marketing business since 2006, the Gold Coast born and bred siblings are excited to bring a new start-up creative tourism marketing agency to the forefront of the Australian travel market.
For more information contact:
Mitzi Wilson - Marketing and Communications Manager
Rebecca Tarrant - General Manager of Yonda Group